Privacy Policy
Lore is an app for the people, trips and businesses in your life — your plans, your circles, your messages, and the businesses you work with. This policy says what we collect, why, who helps us run Lore, and how to get your information deleted. Questions: privacy@myloreapp.com.
What we collect
- Your account: your name, email address, phone number and profile photo, and how you sign in (email link, password, or Google).
- What you put in Lore: plans and trips, messages, photos and videos, reviews, notes, tasks, calendar entries and the people you add.
- Business records: when a business uses Lore (a "workspace"), it keeps its own records of its clients, bookings and conversations. That business decides what it keeps; we hold it for them.
- Accounts you connect: only if you choose to connect them — for example Google (Gmail, Calendar), or a social account. We use them only for what you connected them for, and you can disconnect at any time.
- Payments: handled by our payment processor. We see what you bought and whether it went through; we never see or store your full card number.
- Device and usage information: basic logs such as your device type, browser, and when you use Lore, to keep it working and secure.
How we use it
- To run Lore for you: show your plans, deliver your messages, keep your photos, and answer your questions in Lore's assistant.
- To send the emails and texts you asked for or that your workspace sends you (you can unsubscribe from marketing email at any time).
- To keep Lore safe, fix problems and improve it.
- We do not sell your personal information, and we do not use it for third-party advertising.
Lore's assistant
Lore uses AI models to answer questions and draft text for you. What you ask, and the information needed to answer it, is sent to our AI provider to produce the answer. Our provider does not use it to train its models.
Social accounts
If you connect a social account (such as Instagram, Facebook, TikTok, YouTube, X, Threads, Pinterest or LinkedIn), Lore uses it only to do what you asked — for example, to post something you approved, or to read your own public posts so Lore can learn what you like. Lore never posts without your approval. Disconnect the account in Lore and we stop using it and delete the access tokens.
A business can connect its own WhatsApp Business number to its Lore workspace. When it does, Lore receives that business's WhatsApp messages (and, if the business chooses, its recent chat history and contact names) so its team can read and reply in Lore. If you message a business on WhatsApp, the business's workspace keeps that conversation as part of its records with you. Lore uses this only to run that business's inbox. When the business disconnects WhatsApp, Lore stops receiving its messages and deletes the access token.
Reviews and business pages
Reviews you post on a business's page are public, shown with your first name and last initial — or as "A Lore member" if you choose to leave your name off. The business can reply; it cannot remove your review.
Bank and card accounts (Plaid)
A business can connect its bank and credit card accounts to Lore's Books so Lore can match them against its bookkeeping. The connection is made through Plaid Inc.: the business signs in to its bank in Plaid's own window — Lore never sees or stores the bank password. Plaid then gives Lore read-only access to the accounts' names, balances and transactions; Lore cannot move money. By connecting, you agree that Plaid collects your data from your bank under the Plaid End User Privacy Policy. Lore uses this data only to show the business its own accounts and match them against its books; only the business's leaders see it, and it is never sold or used for advertising. Connecting a bank needs a code emailed to the person connecting it. The access Plaid gives Lore is encrypted at rest. A business can disconnect a bank at any time, and choose to delete everything Lore brought in from it at once; otherwise it is kept as part of the business's records until the business asks us to delete it or closes its workspace.
Who helps us run Lore
We use trusted service providers to host data, send email and texts, take payments, run AI models and store files. They process information only to provide their service to us, under agreements that protect it. Examples: cloud hosting and database providers, email and text-message delivery services, a payment processor, and an AI model provider. When you connect a third-party account (like Google or a social network), that company's own privacy policy also applies.
Sharing
- With the people and workspaces you choose to share with in Lore.
- With a workspace you are a client or member of — for example, your trip details with the business running your trip.
- When the law requires it, or to protect people's safety or Lore's rights.
- If Lore Technologies, LLC is sold or merged, your information would move with it, under this policy.
Keeping it safe
Data is encrypted in transit (TLS 1.2 or better) and at rest, access tokens for connected accounts are additionally encrypted, and access inside Lore follows your role. Report a security concern to security@myloreapp.com. No system is perfectly secure, but we work to protect your information and will tell you if a breach affects you.
Deleting your information
In Lore, open Settings → Account → Delete my account: your login, your chats with Lore, what Lore remembers about you, your people and your place in every plan are deleted right away. Or email privacy@myloreapp.com from the address on your account and ask us to delete it. We delete it, and disconnect any accounts you connected, within 30 days — except records a business you worked with must keep (such as a booking or payment), which remain with that business. To remove just one connected social account, disconnect it in Lore.
Your choices
- See, correct or download your information by asking us.
- Turn off marketing email with the unsubscribe link in any email.
- Disconnect any connected account at any time.
Children
Lore is not meant for children under 13, and we do not knowingly collect their information. If you believe a child has given us information, tell us and we will delete it.
Changes
If we change this policy in a way that matters, we will say so in Lore or by email before it takes effect.
Contact
Lore Technologies, LLC · Utah, USA · privacy@myloreapp.com